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February 5, 2010

Authors self-publishing in larger numbers

MAPLETON — By day, Jason Willis is a mild-mannered language arts teacher at Maple River High School.

But by night, he’s a feverish scribe in the middle of a seven-book fiction series he’s writing, promoting and publishing all on his own.

“I enjoy being a teacher,” Willis said. “I don’t need to make a lot of money. I just like writing books.”

He’s been working on his series for more than a decade. He’s refined manuscripts with help from his classes, and former students and friends helped with everything from editing to character development to cover art.

At first, Willis said he was committed to the conventional route of publishing and, at one time, was offered a deal from Penguin.

Willis, however, declined in order to maintain his own vision for his novels. He has now self-published the first two books in his series and is compiling a rough draft of the third.

“I’d rather sell 100 copies myself because that’s the equivalent of selling thousands of books with a minor book deal,” said Willis, who is hosting a book signing today at the Enchanted Forest in Mankato.

“As an artist, (self-publishing) is so much cooler. I get instant feedback and total control.”

Authors like Willis have turned to self-publishing and alternative publishing methods in increasingly larger numbers in recent years.

John Gaterud, a former journalism instructor at Minnesota State University and owner of Blueroad Press in Janesville, said the top-heavy concentration of publishing power among only a handful of giant New York conglomerates keeps many authors from ever reaching store shelves.

Gaterud said the recent proliferation of independent publishers and self-publishers illustrates the growing number of authors with regional or niche voices. He created Blueroad not only to satisfy his own interest in writing and publishing, but to give opportunities to writers and artists who might otherwise go unnoticed by big-name publishers.

“There are a lot of people with many different kinds of stories,” said Gaterud, who has already published three titles and has two more on the way with Blueroad. “There are a lot of avenues available for authors that weren’t available before.”

Unlike traditional publishers — which reward authors with advance payments and cover the costs of distribution and marketing — self-publishers require authors to pay up front for printing and promotional costs but offer much higher royalties on any sold copies.

Willis chose Amazon’s self-publishing tool, and then set up his own Web site — www.jasonwillisnovels.com — to sell his work. He also set up a Facebook page — Jason Willis Novels — where he discusses his plots, characters and upcoming novels.

Publishing the books himself, Willis said, has allowed more editorial and design control. Selling the books through his Web site has allowed him to retain almost all the profits.

And while many self-published authors face the stigma attached to such a decision — self-published books are typically not peer reviewed and edited and, of course, are held to no quality standards — Willis said that makes little difference given his motivation for writing.

“For me, I’ve enjoyed playing with all the aspects of publishing a book,” Willis said. “And now, doing the business and marketing aspect myself, I think it’s more satisfying.”

Willis’ series documents the eccentricities and flavorful characters of Kanaranzi Creek, a fictional town taken from the actual name of a small creek near Worthington and modeled on a northern Iowa town where Willis used to live.

The series isn’t necessarily sequential and each focuses on a different set of characters and conflicts (although some characters will reappear throughout the series). His latest work, “Cassandra’s Curse,” is a murder-mystery. Future novels, Willis said, will likely fit in other genres.

Willis has sold hundreds of copies of his first two books — “Hamlet’s Ghost” and “Cassandra’s Curse” — and said he might pursue a more traditional publishing method in the future.

“When the series is done,” Willis said, “maybe I’ll be ready to market the whole thing.”

Willis also is working on a separate book series as well as several other manuscripts and stories.

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