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Now that GOP presidential candidate Mitt Romney has chosen a running mate, the campaign rhetoric from both sides is likely to expand exponentially.
While Romney has been able to campaign on an "anti-Obama" platform up to now, his selection of Rep. Paul Ryan of Wisconsin and chair of the House Budget Committee puts much more in play in terms of issues.
We hope both sides can do better than play a game of lesser evils. We hope both sides can clearly articulate policy differences in ways to offer Americans solutions and not just sound bites.
That will be tough in this political environment. Candidates are more and more coached on the right things to say, and at one slip, the other side pounces.
First it was Democrats exaggerating Romney's 'Corporations are people," and then it was Republicans exaggerating Obama's "If you're in business ... you didn't build that."
Because Ryan has to run on a voting record and a record as a leading budget policy maker in Congress, he'll have many issues to defend.
Already Democrats have been working the simplification machine that Ryan will kill old people with his Medicare cost reduction proposals. In fact, he has been behind a bipartisan plan to reform Medicare with Democratic Sen. Ron Wyden of Oregon. It's one that offers a lot of positives and has a certain degree of bipartisan support.
If Democrats don't like Ryan's proposals, they should first and foremost offer their own specifics in the same breath they criticize Ryan. Voters are seeing that maintaining Medicare as is will not work. But Democrats seem loathe to offer their own plans.
It's no wonder. Republicans beat them up for the health reform proposal that did cut Medicare spending but not necessarily benefits. It was a simple message that was deceptive if not dishonest.
Voters must demand better.
There's a history of this kind of politics working, though we haven't seen it in a couple of decades. The best example is former President Bill Clinton's proposal to reform welfare. He made it part of his stump speech. It was a bold, and some say very risky, solution for a Democrat. It angered many of his Democratic colleagues. But people liked that he was offering a solution.
In fact, a good litmus test for both presidential campaigns should be to have some proposal that angers members of their own party but would be good for the country as a whole.
There will be attempts by both sides to ramp up the "anti-message" campaigns. Romney has up to this point been doing just that. It's hard to think of a specific solution he has offered so far that doesn't resonate back into a Republican talking point.
But Ryan is different. He has a history of being bold and giving constituencies the straight deal, some say to his disadvantage.
On the contrary, Americans are ready for political leaders to offer solutions. They'll judge them accordingly, but if they are simply bombarded with the same old rhetoric and simplistic sound-bite vote baiting, they're likely to be taken out as quickly as a Twins starting pitcher.
Editorials
August 14, 2012
Our View: Candidates must offer more than negativity
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