The Free Press, Mankato, MN

Editorials

November 23, 2009

Our View — Now is the time to give a little bit more

With more people losing their jobs and with families uncertain about the shakiest economy since the Great Depression, many will reasonably believe donating to charity should be pushed farther down their holiday to-do list.

But now, more than ever, area residents will need to reach deep to help those most in need.

The economy has delivered a double blow: On one hand, many more area residents and families are suffering like never before. At the same time, nonprofits are being forced to consolidate offices, reduce staff or even shut down because of budget problems.

The recession began taking a heavy toll on charities last holiday season. The local Salvation Army found itself in the very rare position of not meeting its Red Kettle Campaign goal last year. Other charities fell short as well, and many are lowering their expectations this year.

The Salvation Army hopes to raise $341,500 through its kettle campaign, money which provides one-third of its budget.

The Holiday Sharing Tree is also looking for generous residents to buy gifts for kids who might not otherwise get much for Christmas.

They’re just a couple of many nonprofits who call on the public for help during the holiday season.

While most of us, even in difficult times, can find ways to donate money to community efforts, it’s not the only way to give. Most nonprofits are thirsty for those who can volunteer their time in a variety of helpful ways.

Despite the tough times, area residents have shown they are willing to help. A recent one-day statewide push to raise money for nonprofits was a success with many local groups sharing in the good will.

As this holiday season kicks off, the challenges to nonprofits are higher than ever. Those who can need to move the gift of giving a little higher up on their to-do list.

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